Pre-APEX EXPO Lufthansa FlyingLab
APEX CEO Joe Leader, and Lufthansa Systems CEO Olivier Krüger, will welcome APEX EXPO attendees on board the LH424 from Munich to Boston as part of this year’s Lufthansa FlyingLab.
APEX Welcome Reception
APEX Welcome Reception at the Outdoor Pavilion of the Westin Boston Waterfront Hotel.
Join us for appetizers and drinks to kick off the EXPO. Say hello to your old friends, connect with colleagues and make some new contacts. You have the rest of the night on your own to continue your conversations and enjoy Boston.
General Educational Sessions
The Education Day kicks off with keynote addresses focusing on the passenger experience from a range of aviation and technology executives all working to improve the industry and experience. Located at Boston Convention and Exhibition Center (BCEC), Ballroom, Level 3
Breakout Educational Sessions
Afternoon sessions are divided into specific tracks enabling attendees to learn more about a certain area of interest. Located at Boston Convention and Exhibition Center (BCEC), Rooms 252-253, Level 2
APEX Awards Ceremony
The industry's best-of-the-best are awarded at this evening awards ceremony. The APEX Awards recognize the best airlines and vendor partners in passenger experience, from ticket purchase to final arrival, and were selected by industry peers and experts. This red carpet event will include cocktails and light appetizers.
APEX Annual General Meeting
The Annual General Meeting (AGM) is held each year at the EXPO for the purpose of receiving the annual reports from officers, directors and committees, and for the transaction of other association business. Meet the new Board of Directors, voted on by members online prior to the EXPO. All APEX members are strongly encouraged to attend and participate in the highly interactive discussion about the future of the industry and the organization.
APEX Networking Event
After building relationships and strengthening partnerships on the EXPO floor, meet your industry colleagues for a night of networking. Located at The Headhouse Concourse at the Seaport World Trade Center.
07:45 – 08:45 Breakfast
08:45 – 09:00 Welcome & Introduction
09:00 – 09:30 KEYNOTE ADDRESS: American Airlines
Presented by: Doug Parker, Chairman & Chief Executive Officer, American Airlines
09:30 – 10:00 KEYNOTE ADDRESS: Aer Lingus
Presented by: Stephen Kavanagh, Chief Executive Officer & Executive Director, Aer Lingus
10:00 – 10:30 KEYNOTE ADDRESS: Aeroméxico
Presented by: Andrés Conesa, Chief Executive Officer, Aeroméxico
10:30 – 11:00 Networking Break
11:00 – 11:30 KEYNOTE ADDRESS:LATAM Airlines Group
Presented by: Claudia Sender, CEO, LATAM Airlines Brasil; Vice President of Customers, LATAM Airlines Group
11:30 – 12:00 KEYNOTE ADDRESS: Air Canada
Presented by: Calin Rovinescu, President & Chief Executive Officer, Air Canada
12:00 – 12:10 Think Outside the Box. Differentiating the Experience = More Revenue
Branded fares and differentiation is only growing more in popularity, but is the industry doing enough with upselling its offerings? Hear why we must go beyond bags when marketing offers to customers, get real insights from data never revealed and learn how a better experience translates to more revenue for your airline.
Presented by: Jonathan Savitch, Chief Commercial Officer, routehappy
12:10 – 13:30 Networking Lunch
13:30 – 16:15 Breakout Sessions
13:30 – 14:15 BREAKOUT 1
14:15 – 14:30 BREAK
Sponsored by: Encore Inflight Limited
14:30 – 15:15 BREAKOUT 2
15:15 – 15:30 BREAK
Sponsored by: Encore Inflight Limited
15:30 – 16:15 BREAKOUT 3
17:45 – 19:15 APEX Awards
TRACK A. Content
Take a look at world-class entertainment options featuring the latest movies, TV shows, hottest games, handy apps, and more. Explore ways to take progress relationships with airlines, CSPs and content providers. Take an in-depth look at programming for the global audience taking various factors into consideration including passenger demand, BYOD, streaming, licensing, demographics, and more.
13:30 – 14:15 A1 The Future of IFEC – Building a Personalized Experience
This session will bring together findings of reports addressing the future of IFC, IFE, and IFE content to share a holistic perspective of the IFEC industry today and where it is heading while sharing the opportunities and challenges that lie ahead. Current data and forecasts will be leveraged to offer an overview of key IFEC trends and illustrate what the competitive environment looks like today and how it will change. Additionally, explore how the three areas are converging to create true personalization in the cabin that improves passenger experience.
Craig Foster, Valour Consultancy, Senior Analyst
Daniel Welch, Valour Consultancy, Senior Analyst
14:30 – 15:15 A2 Five Things to Consider for Your Next-Gen IFE Content Strategy
Next-Gen AVOD systems and connectivity services with corresponding improved insights from data are quickly changing the traditional IFE experience. A closer look at the data reveals however, that simply replicating the content experience on the ground doesn’t always translate to success in the air. This session will demonstrate why, for example, box-office success is not a direct correlation to passenger engagement on board and how airlines need to look deeper than weekend totals and IMDB ratings in order to develop the right kind of content strategy.
João de Moraes Chaves Neto, LATAM Airlines Group, Senior Product Manager IFEC
Andrea Whyte, Spafax, Director of Commercial Content Strategy
15:30 – 16:15 A3 Content Delivery Methods, Screening & Clearance
Review the impact that new and existing methods have on workflow processes, timelines and costs. The following topics regarding content screening and clearance will be discussed: effects of distributors’ move away from MPEG-1; effects on available recall files; file formats for Wi-Fi streaming solutions; online screeners and streaming content; timeline of release; explanation of hold-backs; impact of digital technologies on global release schedules.
Matt Goldstein, Sony Pictures Releasing, Executive Director, Operations Non-Theatrical Sale
Roger Grange, Global Eagle, VP Global Sales, Content & Media
TRACK B. Technology
Evaluate technologies that play a crucial role in bettering the passenger experience, not only for passengers but also for airlines and the multiple vendors involved in creating this experience. In the rapidly changing aviation market, how can investments and technologies last for the long haul? Technical experts will review and discuss special projects of the APEX Technology Committee including specifications and standards for the airline industry focused upon applying new technologies to the passenger experience.
13:30 – 14:15 B1 Invest in the Guest: Utilization of Technology to Enhance PaxEx
Spirit Airlines will discuss the importance of Wi-Fi and connectivity for LCCs to enhance guest offerings, operational efficiency, and Net Promoter Score.
Presented by: Robert Fornaro, Spirit Airlines, CEO
14:30 – 15:15 B2 Streamlining IFE Content Delivery in the Cloud: A Case Study
While other segments of the entertainment industry have moved into the cloud, IFE has remained in a 45 to 60-day, terrestrial-based content delivery supply chain—except for a handful of companies that have demonstrated a proof-of-concept over a three-year period showing how a cloud-based, highly-automated content delivery supply chain can move IFE out of the 30-day static program cycle, put content onboard quicker and with less expense, enable programmatic advertising, and streamline content delivery utilizing mature technologies. Lufthansa Systems, Amazon Web Services, castLabs and Venera Technologies push back the curtain and reveal the next generation of content delivery in an actual Case Study on cloud computing in IFE.
Moderator: Michael Childers, APEX, Board Member & Technology Committee Chair; Lufthansa Systems, Chief Consultant Content & Media Strategy
15:30 – 16:15 B3 Connectivity: Status Update and Highlights
This session will offer an overview of the current state of the connectivity market including a review of the APEX Connectivity Working Group survey results and defined measurables. The London School of Economics’ Sky High Economics reports will shine a spotlight on how connectivity delivers powerful economic benefits and efficiencies to airlines across operations, safety and environmental areas. Discussions will also address revenue generation and passenger demand.
Stephan Schulte, Connectivity Working Group Chair; Lufthansa
Seamless Air Alliance
TRACK C. PaxEx
Airlines and their partners are able to engage with passengers at many stages along their journey. What are some ways that the industry uses these touchpoints as opportunities to enhance experiences and generate loyalty? Assess the multiple ways organizations are using predictive analysis, passenger feedback, demographic and economic growth figures, and travel trends to improve the passenger experience.
13:30 – 14:15 C1 Leveraging the Lounge Experience as Part of the Customer Journey
Lounge access offers many benefits to the passenger, but why do airlines invest in the on-the-ground experience – to build loyalty, offer rewards, or generate brand awareness? Check out some of the world’s best lounges and their relation to the in-the-air experience by addressing content, connectivity, catering, amenities, seating, and more.
Moderated by: Tyler Dikman, loungebuddy, CEO
14:30 – 15:15 C2 Connecting Data: Always-On Customer Service
There is a new category of technology that is emerging across the world, in which a system does complex work on behalf of its user. Low-level artificial intelligence acts as an agent and delivers on the promises of technology more than ever before. Additionally, by stitching together disparate data sources into a cohesive whole, AI systems provide personalized recommendations and return value to the customer. These systems create business value by providing a new revenue platform with opportunities for targeted advertisements from a detailed customer profile. This session will explore how disruptive companies across interconnected industries like airlines, financial services and transportation are leveraging AI to optimize each customer interaction in real-time.
15:30 – 16:15 C3 Cabin Concepts
How are the latest consumer lifestyle trends and airlines’ desire to differentiate their inflight offering considered during development of next aircraft generations? Take a look at the innovative seating and design options including first class-enclosed suites and a growing premium economy product.
TRACK D. Inflight Services
Identifying passenger preferences and providing a personalized offering is key to customer satisfaction. Today’s savvy travellers not only consider taste and quality, but also environmental impact, physiological benefit and often locality that drive unique experiences. Airlines, caterers, and suppliers collate offerings to provide such experiences while also minimizing waste, achieving ancillary revenue and adhering to regulations from a range of global governing bodies. Explore ways to address these requests and requirements.
13:30 – 14:15 D1 Data Driven Revenue Generation
Take an extensive review of passenger data including transactional information and social cues, sprinkle in predictive analysis and you have the ingredients to create a tailored inflight offering. Such customization derived from this data analysis and trend spotting results in superior inventory control and waste reduction, both of which reduce costs and drive revenue. This session features a case study on these partnering industry players and how their venture meets airline and their own corporate goals.
David Bartlett, Panasonic Avionics Corporation, CTO
Federico Germani, gategroup, Chief Commercial Officer
Steve King, Black Swan, CEO
14:30 – 15:15 D2 Stay in the Know: Government Affairs & Regulatory Updates
Food safety experts will address topics affecting the airline catering industry ranging from FSMA, labeling, preclearance, and robotic kitchens. The session will also include current and upcoming regulatory issues within the European Union.
Presented by: IFSA Government Affairs & Education Committee Members
15:30 – 16:15 D3 Ancillary Revenue & Passenger Engagement
Discuss ancillary revenue methods and means to engage with passengers to encourage and facilitate purchases prior to and during a flight. More than just legroom!
*All educational sessions are subject to change
We are pushing the boundaries of technology to create the next generation of travel experience. I am leading this with a focus on digital strategy and transformation, including everything from IT business strategy and security, to data science and UX led innovation.
I am focused on enabling our customers to win by enabling a Platform approach to open collaboration. For the airline, industry digitization is a high priority, but we must move beyond buzzwords like Big Data, Machine Learning, AI and IoT to practical projects that can engage customers and help airlines achieve the new outcomes they require.
Why Panasonic? I believe Panasonic’s guiding principles apply directly to my work style including cooperation and team spirit, adaptability, an untiring effort for improvement, fairness, and humility. Combine that with the deep engineering talent that you find at Panasonic and there is no place I would rather be.
My work in the transportation sector started with IBM as VP of Industry Solutions. I also served as CTO for GE Aviation and CTO for GE intelligent Buildings where my corporate campus work was nominated along with Facebook and Google. Other recognitions include Top 15 people in the world to watch for Intelligent (IoT) buildings, Author of ‘Internet of Things and Data Analytics’, and board member of the Industrial Internet Consortium.
Along with a Bachelor’s degree in Biology and Chemistry and a Master’s program in Computer Science, I hold an MBA from Kenan-Flagler, UNC at Chapel Hill and a Master’s and PMP certification from George Washington. One could say that I am both a computer scientist and a technical-focused ecologist who cares deeply about leaving the world a better place for future generations.
Andrés Conesa was appointed as CEO of Grupo Aeroméxico in 2005. He has been a member of the IATA Board of Governors since 2008 and was elected IATA’s Chairman during the 2015 term. He has served as Chairman of the Executive Committee of the Latin American and Caribbean Air Transport Association (ALTA) and the Mexican Directive Council of the National Chamber of Aviation (CANAERO).
Prior to these appointments, from 1990 through 2005 he held several senior positions in the Mexican government, including Chairman of CINTRA’s Board of Directors (the holding company of Aeroméxico and Mexicana), Deputy Undersecretary of Public Credit with the Ministry of Finance. Mr. Conesa has also been member of the Boards of Directors of several public companies including the Mexican Stock Exchange from 2006 to 2007, Genomma Lab International from 2012 through 2015, Ienova 2013-2017 and since 2016 a member of the Board at Sempra, one of the most important energy companies in the US and currently listed on the NYSE.
Andrés holds a PhD in Economics from the Massachusetts Institute of Technology (MIT) and a bachelor’s degree in Economics from the Autonomous Technological Institute of Mexico (ITAM).
Tyler Dikman is the co-founder and CEO of LoungeBuddy — a global platform that elevates your airport experience by making it a memorable chapter of your journey. Millions of travelers rely on LoungeBuddy’s comprehensive global airport lounge content and access rules, along with an industry-leading inventory management platform to discover, book, and access their premium airport experience in seconds.
Tyler co-founded LoungeBuddy to solve a problem he experienced while flying over 2 million miles. Airport lounges were designed to cater to travelers flying in first and business class and those with elite status, yet airport lounge information was generic and confusing. Travelers didn’t know where to go or what to expect inside these exclusive spaces. For travelers without access, the options available in an airport that offer a premium experience are limited or non-existent. The LoungeBuddy platform was created to provide the most accurate resource for airport lounge information in the world while helping airport lounges to generate ancillary revenue by selling their excess capacity to travelers who don’t have access only when space permits.
Prior to LoungeBuddy, Tyler started a technology consulting company at the age of 15, co-founded a consumer-focused startup at the age of 23, and was in charge of partnerships for a technology infrastructure startup. Tyler has appeared in hundreds of media sources around the world including Fortune, WSJ, NY Times, Reuters, CNBC, NPR, LA Times, and was named a Top 25 Entrepreneur under the age of 25 by Businessweek — two years in a row. Tyler has accepted numerous awards on behalf of LoungeBuddy including Concur’s “Best Innovation for Business Travelers”, Airline Information’s “Ancillary Revenue Innovation of the Year”, and Expedia’s “Travel Innovation of the Year”.
Craig Foster is the co-founder of Valour Consultancy, a leading provider of market intelligence and consultancy to the aviation community. He has extensive experience covering a wide variety of technology markets including the Internet of Things, M2M, smart home, smart grid, home energy management, maritime VSAT and in-flight entertainment and connectivity. Foster has been an industry analyst for seven years and is based in Leicester in the United Kingdom.
Prior to establishing Valour Consultancy, he was a principal analyst at ABI Research and a market analyst at IMS Research. At ABI, he launched a new research area devoted to the home automation market, before focusing his efforts on expanding the research portfolio of the company’s M2M service. At IMS, Foster’s research focused on the power transmission and low voltage products markets, after which he moved on to take responsibility for the company’s then-nascent aerospace research group. Foster also engages in some freelance analytical work and has completed projects for the likes of Datamonitor, Gigaom Research, Futuresource Consulting, Navigant Research and Tractica.
Foster is a regular participant in panel discussions and webinars and has been widely quoted in trade journals, magazines, and other forms of online and print media, most notably Forbes and The Sunday Times. He holds a BA in economics from the University of Leicester.
Aaron Heslehurst presents Talking Business with Aaron Heslehurst, a half-hour show which airs at 1330 GMT every weekday on BBC World News. Heslehurst has been a familiar face on BBC World News for several years having joined the network in February 2002. He’s presented some of the channel’s flagship business shows, including Business Live and World Business Report, where he delivered the latest leading international corporate and financial news, as well as major breaking news stories. During his time at the BBC, Aaron has reported on some of the world’s most impactful business news stories, including the global credit crunch and the subsequent global economic slowdown. Aaron also reports on the economic consequences of a range of international stories, such as the EU referendum in the UK, Donald Trump’s election, the highs and lows of global oil prices and disease outbreak. Aaron has also interviewed some of the world’s biggest corporate leaders, from the World Bank to the IMF, the European Union to the World Trade Organisation.
Aaron’s specialty lies in the global aviation industry, having interviewed those at the helm of some of the world’s largest and leading airlines, including United, British Airways, American Airlines, Qantas, Etihad, SAS, Air Canada, Thai, Iberia, Air India, Malaysian, Emirates, Air New Zealand and Gulf Air.
Prior to joining BBC World News, Aaron was a Senior News Anchor with CNBC Nordic, a branch of NBC America, based in Copenhagen, Denmark. He previously worked as the European Bureau Chief for Paramount Pictures and Real TV News in the USA and later in London. A native of Australia, Aaron started his journalistic career as a News Reporter for Prime Television/Seven Network in Sydney and Canberra. There he gained vital experience in all areas of news reporting, including his first significant live-on-air and on-set work. He went on to win an Australian National Press Club award for best creative story on tourism. Aaron graduated first in his class from University in California with an honours degree in Broadcast Journalism and Media Studies.
Stephen Kavanagh was appointed as Chief Executive Officer and executive director with effect from 1 March 2015. Prior to his appointment as Chief Executive Officer, Stephen had served as Chief Strategy & Planning Officer since early 2014 and before that Chief Commercial Officer from 2009. Stephen joined the Company in 1988; he undertook a number of analytical and management roles in fleet scheduling and business planning departments before being appointed Operations Planning Manager in 2003. He joined the senior management team in March 2006 as Planning Director and was appointed Corporate Planning Director in November 2007. He is a graduate of University College Dublin.
Steve King is the CEO and Co-Founder of Black Swan, the fastest growing start up in the UK, which combines cutting edge data science and software development to accurately predict trends in consumer behaviour. Since reading Cognitive Science the 90s, Steve has applied his tech, coding and visualisation skills to solving his clients’ challenges, helping them work out what will be important tomorrow by arming them with products that transform the way their brands create value from data. Black Swan works with some of the world’s leading consumer-faced brands including PepsiCo, Panasonic, npower and Disney.
Doug Parker was named Chairman and Chief Executive Officer in 2013. He oversees American Airlines Group and American Airlines, its principal subsidiary company.
Previously, Parker was chairman and CEO of US Airways. Before the merger of US Airways and America West Airlines in 2005, he was chairman, president and chief executive officer of America West. Parker became the CEO at America West just 10 days before Sept. 11, 2001, and led the carrier through the crisis.
Under Parker’s leadership, US Airways achieved record revenue growth, operational performance and profit margins that outpaced most industry peers. Parker has been a vocal proponent of airline industry consolidation, which provides a more stable and competitive industry for employees, customers, communities and stockholders
Parker’s experience prior to joining America West in 1995 includes four years with Northwest Airlines as vice president, assistant treasurer and vice president of Financial Planning and Analysis. From 1986 to 1991, he held a number of financial management positions with American.
Parker received a Bachelor of Arts degree in economics from Albion College in 1984 and a Master of Business Administration degree from Vanderbilt University in 1986.
Calin Rovinescu has served as President and Chief Executive Officer of Air Canada since April 1, 2009. Mr. Rovinescu was the Executive Vice President, Corporate Development & Strategy of Air Canada from 2000 to 2004, and also held the position of Chief Restructuring Officer during the airline’s 2003-2004 restructuring. From 2004 to 2009, Mr. Rovinescu was a Co-founder and Principal of Genuity Capital Markets, an independent investment bank. Prior to 2000, he was the Managing Partner of the law firm Stikeman Elliott in Montréal, where he practiced corporate law for over 20 years and was a member of the firm’s Partnership Board and Executive Committee.
Mr. Rovinescu was Chair of the Star Alliance Chief Executive Board from 2012 to 2016 and Chair of the International Air Transport Association in 2014-2015. He is also a Member of the Board of Directors of BCE Inc. and Bell Canada, and of the Business Council of Canada.
Mr. Rovinescu holds Bachelor of law degrees from the Université de Montréal and the University of Ottawa, and has been awarded six Honorary Doctorates from universities in Canada, Europe and the United States. Mr. Rovinescu was named the 14th Chancellor of the University of Ottawa in November 2015. In 2016, Mr. Rovinescu was recognized as Canada’s Outstanding CEO of the Year.
Claudia Sender is vice-president of Customers LATAM Airlines Group and CEO LATAM Brasil. She leads marketing, services, customer experience and digital areas in all the countries where LATAM Airlines Group operates, besides being responsible for the Holding business in Brazil.
Mrs. Sender joined the company in December 2011, as Commercial and Marketing Vice-President TAM Airlines. After June 2012, with the conclusion of TAM-LAN combination and the creation of LATAM Airlines Group, she became the head of Brazil Domestic Business Unit, and her functions were expanded in order to include TAM’s entire Customer Service structure. She became TAM Airlines’ CEO in May 2013.
The executive dedicated most of her career in consumer goods industry, focusing on Marketing and Strategic Planning. Mrs. Sender was Marketing Vice-President at Whirlpool Latin America and she also worked as a consultant for Bain & Company.
Mrs. Sender has a bachelor’s degree in Chemical Engineering from the Polytechnic School at the University of São Paulo (USP) and a MBA from Harvard Business School, in the United States.
Dan is Co-Founder and Senior Research Consultant at Valour Consultancy. His background is in consumer to consumer research, having spent 5+ years at Ipsos, one of the largest research organisations in the world. During these 5 years, Dan was responsible for building Ipsos’ mobile research business, both in Asia Pacific and in the UK.
Dan puts this experience to good use by running Valour Consultancy’s custom research business. He regularly carries out passenger-based surveys across the world on behalf of airlines and frequently runs surveys of airlines for one-off custom jobs or to supplement syndicated work. He is also responsible for Valour’s IFC business, producing annual syndicated reports and running the quarterly IFC tracker, which has over 60 airlines and service providers reporting on a regular basis.
Dan moved to Melbourne, Australia in 2014 and is in the process of building Valour Consultancy’s Asia Pacific presence. Since making the move, he has presented at various regional industry events and user groups, most notably moderating two IFEC sessions with expert panels at the In-Flight Asia Pacific event in Singapore.
Prior to moving to Australia, Dan lived and worked in the UK. He has a BA (Hons) Business Studies degree from Leeds Metropolitan University.
Andrea Whyte is the Director, Commercial Content Strategy at Spafax in London, where she oversees Spafax’s film programming and acquisitions team, develops global content partnerships, and works with airline clients to create innovative, data-driven inflight entertainment strategies that both delight passengers and demonstrate commercial return.
Prior to moving to London, Andrea was based in Toronto as the IFE Programming and Account Manager of Spafax Canada, working with Air Canada to manage film and television acquisitions and partnerships. She also directed the Air Canada enRoute Film Festival, a unique short film festival that supported the next generation of Canadian filmmakers.
After receiving her Master of Arts in Cinema Studies from University of Toronto, Andrea worked for several years in the programming department of TIFF Bell Lightbox, the Toronto International Film Festival’s year round film centre.
The APEX Awards recognize specific achievements that are successfully implemented in the past year (defined this year as July 2017 – June 2018). The achievements should not be just a general improvement or a modification upon an already existing program – they must be innovative and brand new.
This new APEX Award is to award airlines and/or their vendor partners who curate a great selection of video programming within the budget provided. In other words, it’s not how much content, it’s the careful assortment of content which is noteworthy.
This new APEX Award was created to award airlines and/or their vendor partners for creating an outstanding audio station or audio collection.
This new APEX Award was created to award airlines and/or their vendor partners for creating a new video – inflight safety video, airline promo video, etc.
This new APEX Award was created to award airlines and/or their vendor partners’ innovation in creating a thoughtful new cabin environment either in a new delivery or retrofitted aircraft, as well as a new class of service, i.e. economy, business, first.
This new APEX Award was created to award airlines and/or their vendor partners’ innovation in the world of passenger comfort, including seats, design, lighting, temperature control, air quality and more.
This new APEX Award was created to award airlines and/or their vendor partners who have created a personalized passenger experience, including a service application, personalized IFE, catering experience, etc.
This new APEX Award was created to award airlines and/or their vendor partners who have created a new inflight innovation that is elevating the passenger experience via GUI design, features/applications, streaming, hardware, seat integration, etc.
This new APEX Award was created to award airlines and/or their vendor partners who have created a new inflight innovation including interactive connectivity onboard, unique WiFi features/offerings, etc.