EXPO Schedule

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Sunday 24 September 2017

15:00 – 18:30

APEX Registration
Online registration sponsored by: Airbus

17:30 – 19:00

APEX Welcome Reception
Join us for appetizers and drinks to kick off the EXPO. Say hello to your old friends, connect with colleagues and make some new contacts. You have the rest of the night on your own to continue your conversations and enjoy Long Beach.

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Monday 25 September 2017

07:30 – 18:00

APEX Registration

07:45 – 08:45

Continental Breakfast

08:45 – 12:00

General Educational Sessions
The Education Day kicks off with keynote addresses focusing on the passenger experience from a range of aviation and technology executives all working to improve the industry and experience. Z
Opening video sponsored by: Global Eagle

12:00 – 13:10


13:20 – 15:35

Breakout Educational Sessions
Afternoon sessions are divided into specific tracks enabling attendees to learn more about a certain area of interest.

15:45 – 16:45

APEX Annual General Meeting
The Annual General Meeting (AGM) is held each year at the EXPO for the purpose of receiving the annual reports from officers, directors and committees, and for the transaction of other association business. Meet the new Board of Directors, voted on by members online prior to the EXPO. All APEX members are strongly encouraged to attend and participate in the highly interactive discussion about the future of the industry and the organization.
2018 EXPO preview video sponsored by: Skyline IFE, Ltd.

17:45 – 19:15

APEX Awards Ceremony
The industry's best-of-the-best are awarded at this evening awards ceremony. The APEX Awards recognize the best airlines and vendor partners in passenger experience, from ticket purchase to final arrival, and were selected by industry peers and experts. This red carpet event will include cocktails and light appetizers.

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Tuesday 26 September 2017

07:30 – 18:00

APEX Registration

07:30 – 08:45

Airline Breakfast

09:00 – 18:00


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Wednesday 27 September 2017

08:00 – 18:00

APEX Registration

09:00 – 18:00


19:30 – 22:30

APEX Networking Event
After building relationships and strengthening partnerships on the EXPO floor, meet your industry colleagues at this can't miss global event.
Sponsored by: SmartSky Networks

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Thursday 28 September 2017

08:00 – 15:00

APEX Registration

09:00 – 17:00


* Subject to change

Educational Sessions

08:45 – 09:00


Welcome to Long Beach and the 2017 EXPO! Get a brief update from APEX leadership on association activity and what's in store for the largest, most comprehensive EXPO yet.

Joe Leader
Chief Executive Officer, APEX

09:00 – 09:30


Robin Hayes, President and CEO of JetBlue, talks about the airline’s refreshing take on premium travel, Mint. Join Robin as he explains why Mint came into being and describes how elements of the customer experience have led to its incredible success.

Robin Hayes
President & CEO, JetBlue

09:30 – 10:00


Seemingly ever evolving technology, increasingly discerning passengers and a robust regulatory environment has challenged airlines to consistently elevate their passenger experience. Airlines are growing their reputations for extraordinary focus on “the product”. “Being both soft and strong is a combination very few have mastered.” In this interactive session, Emirates’ President Sir Tim Clark will share his expertise surrounding product development and offer insights on how the Middle Eastern values of hospitality, generosity and service to guests are at the core of their product offering worldwide.

Sir Tim Clark
President, Emirates

10:00 – 10:30


It is no surprise that passengers want their inflight experience to mirror that on the ground. The popularity of Netflix’s streaming service and its original content also come as no surprise. Spencer Wang, Vice President at Netflix, will explain how airlines can offer their passengers an equally enjoyable and seamless experience taking rights, coverage, bandwidth, cost, technology and demographic variances all into consideration.

Spencer Wang
Vice President, Finance & Investor Relations, Netflix

10:30 – 11:00

Networking Break

Sponsored by: Encore Inflight Limited

Encore Logo

11:00 – 11:30


Building a reputable brand requires strong marketing and communications, thorough research and focus on the consumer, a skilled and creative team, and an environment that facilitates all of this. Marketing campaigns and product launches like United’s recent Polaris business class raises awareness, excitement and portrays innovation. Social media certainly comes with its own benefits and challenges. Explore how social engagement and appearances can instill the brand and reputation you wish to portray.

Mark Krolick
Vice President, Marketing, United Airlines

11:30 – 12:00


When the oneworld alliance was born 18 years ago, its founding members made smooth and seamless travel all around the world possible by connecting their networks with a single global customer proposition. Since then, the airline industry and the marketplace have changed fundamentally. oneworld CEO Rob Gurney will outline how the alliance is grasping the art of the possible by making the most of those changes to enable its carriers to generate more value for themselves and their customers.

Rob Gurney
CEO, oneworld

12:10 – 13:10

Networking Lunch

13:20 – 15:35

Breakout Sessions

Afternoon sessions are divided into specific tracks enabling attendees to learn more about a certain area of interest. The tracks are:
D. CATERING & SERVICES (organized by IFSA - coming soon!)


TECHNOLOGY TRACK | A1 - Technology’s Role in a Unified Digital Experience

Explore how investments in digital platforms can improve experiences for travelers and for business for involved partners. Learn how Star Alliance was able to overhaul procedures and systems to create synergy across their member airlines. Observations and trends caused by digital disruptions will be highlighted and solutions will be considered.


CONTENT TRACK | B1 - Content Delivery Ecosystem

Today, IFE no longer stands on its own as an isolated niche market, but is joining a broad content delivery ecosystem that integrates all content markets around common standards, specifications and workflows. This session will offer an overview of approved APEX tech standards, their impact on the content community, and their practical uses in the aviation industry.


PAXEX TRACK | C1 - Aircraft Interiors to Maximize Airline Profits

Leading aircraft interior manufacturers and airlines share new techniques used to maximize profits from every aircraft in the fleet. The session will focus upon lessons pointing towards future technologies to further enhance revenue per available seat mile.


Networking Break

Sponsored by: Encore Inflight Limited

Encore Logo


TECHNOLOGY TRACK | A2 - Future Connectivity & Deployment Roadmaps 2.0

This highly interactive session will feature leading connectivity providers on their future plans, 3-5 years, for third generation connectivity. Suppliers will present their future outlook outlining projected speed, bandwidth and planned launch date. Providers will also discuss specific areas of interest such as unified reporting and portability in IFE products.


CONTENT TRACK | B2 - Airline Advertising & Sponsorship Ancillary Revenue: How to Monetize the Passenger Journey

Explore how various paid advertising campaigns sold by IFE media sales experts to major advertising brands created value for passengers and brought ancillary advertising revenue to airlines by using their digital and out-of-home media channels. Speakers will outline the campaigns’ success and value as well as how these revenue experiences can be leveraged across the entire IFEC and ambient media airline platforms.


PAXEX TRACK | C2 - How Global Airline Brands Delight Customers & Inspire Employees

Gain in-depth insights into brand execution at the executive, operational and customer level. Learn practical ways to utilize the “6X methodology” of airline eXperience, eXpression, eXtrenalities, eXecution, and X-factor.


Networking Break

Sponsored by: Encore Inflight Limited

Encore Logo


TECHNOLOGY TRACK | A3 - The Future of Air Transport: Safety, Surveillance & Security

Biometrics offer a unique combination of increased ease of travel and enhanced security. Industry, government and technology experts will explain what is required for a successful program, what is already being done regarding entry and exit for security, and what’s next.


CONTENT TRACK | B3 - Content is King: How a Full Library Can Lead to Higher ROI

The accelerating pace of technological change brings its own challenges and opportunities for the movie market. Gain access to statistics that outline user engagement and willingness to spend on an enriched experience. How can this knowledge combined with enhanced technologies be leveraged across production, marketing, and distribution strategies. Available content across multiple genres and languages can simultaneously positively impact the passenger experience and the bottom line of airlines and partners.


PAXEX TRACK | C3 - Customer Experience Strategies & Insights

Global airlines are met with a challenge to offer an experience that will satisfy a diverse group of passengers all with different demographic backgrounds, varied levels of affinity and comfort with technology, reasons for traveling, demeanor and more. Join executives as they outline their strategies for defining their passenger experience under their own brand but also in line with partners.

Meet the Speakers

Sir Timothy Clark, KBE

Mr Clark has been in the civil aviation business for his whole professional career, having joined British Caledonian in 1972.

In 1975, he moved to Gulf Air in Bahrain and subsequently in 1985 to Dubai where he became a member of the founding team of Emirates as Head of Airline Planning.

In 2003, he became President of Emirates Airline, one of the world’s fastest growing airlines, which currently serves more than 150 destinations in 83 countries with a fleet of 256 wide-bodied aircraft. The airline has an aircraft order book of over 220 units valued at more than US $100 billion at list prices. Emirates operates the world’s largest fleet of A380s, and also the world’s largest Boeing 777 fleet.

Mr Clark is Chairman of the Emirates Airline Foundation, which he was instrumental in founding. The Foundation strives to improve the welfare of disadvantaged children of the world.

He holds a degree in Economics from London University and is a Fellow of the Royal Aeronautical Society. He also holds an honorary doctorate from the University of Middlesex, and an honorary degree from the Newcastle Business School at Northumbria University.

In the 2014 Queen’s New Year’s Honours list, Mr Clark was invested as a Knight of the Most Excellent Order of the British Empire (KBE) for services to British prosperity and to the aviation industry.

In November 2009, he was conferred an “Officier de la Legion d’Honneur” by the French government for services to transport and aviation, and he holds the 2009 Gold Award from the Royal Aeronautical Society for his contribution to civil aerospace. At the 2011 Airline Business and Flightglobal Achievement Awards, he was recognised as “Leader of the year”, and in 2013, he received the Center for Aviation (CAPA) Legends award and was inducted into the CAPA Hall of Fame.

Rob Gurney

Rob Gurney joined oneworld in October 2016 as its CEO.

The airline industry veteran has substantial experience of alliances from his years spent with oneworld founding members British Airways and Qantas and more recently with Emirates.

As oneworld CEO, he reports to the alliance’s Governing Board, comprising the CEOs of all member airlines, and lead the central alliance team, which is based in New York.

With dual Australian and UK citizenship, Rob Gurney joined British Airways in 1993, working in commercial roles in Australia, New Zealand and the airline’s London headquarters, where he project managed its first code-sharing partnership with Qantas.

In 1997, he switched to Qantas, working in various commercial roles in the airline’s Sydney headquarters, including revenue management, marketing and distribution, including appointments as Head of International Sales and Head of Worldwide Sales.

For four years, until 2012, he was Group Executive Qantas Airlines Commercial and served as the Australian group’s representative on the oneworld Management Team “Executive Board”, working closely with all oneworld’s member airlines.

After leaving Qantas, he served for two years as CEO of Helloworld (previously branded Jetset Travelworld Group).

He was recruited by Emirates in 2014 as its Divisional Vice-President Australia and New Zealand, playing an instrumental role in developing the Gulf carrier’s bilateral alliance with Qantas.

A year later, he was transferred by the airline to New York, as Senior Vice-President North America, responsible for all commercial activities in the USA and Canada.  In March he assumed responsibility also for South America, becoming Senior Vice-President Commercial Operations The Americas.

Robin Hayes

Robin Hayes is President & Chief Executive Officer of JetBlue Airways, New York’s Hometown Airline™ and one of the world’s most acclaimed airlines.

He joined JetBlue in 2008 and served as the company’s Executive Vice President and Chief Commercial Officer until becoming President of the airline in January 2014. In February, 2015 he was appointed as JetBlue’s third Chief Executive Officer.

Prior to joining JetBlue, Robin was British Airways Executive Vice President for The Americas. Over the span of a wide-ranging 19-year career with British airways, he also served as Area General Manager for Europe, Latin America and the Caribbean.

He serves on the board of governors of the International Air Transport Association (IATA) and the Wings Club as well as the board of directors for British American Business and Make-A-Wish Connecticut.

Robin is a graduate in Electrical and Electronic Engineering from the University of Bath in the United Kingdom. He received a BSc and Master’s in Engineering from the university.

Mark Krolick

Mark Krolick is vice president of marketing at United Airlines. In this role, Mark leads all consumer marketing activities including advertising and brand management, direct marketing, product research and development and communications for United’s MileagePlus loyalty program. Mark has developed a strong marketing program with an analytical foundation and a focus on customer experience.

Prior to this position, Mark served as managing director of marketing and product development. He joined United in 2009 as managing director in the MileagePlus department. Before joining United, Mark spent eight years at Delta Air Lines, where he was managing director of marketing communications, overseeing direct marketing, customer relationship marketing, route planning and revenue management. He has also worked as a database marketing consultant for the affinity group services division of Marsh & McLennan.

Mark received his Bachelor of Science degree in Management Science and Information Systems from Penn State University, and his MBA in Finance from Temple University. He is married and has three children.

Spencer Wang

Mr. Wang is Vice President, Finance & Investor Relations at Netflix, Inc., where he has two roles. As part of the Finance team, Spencer leads Netflix’s relationship with equity and debt investors and assists in capital structure optimization and capital raising. In his business development function, Mr. Wang spearheads Netflix’s global out-of-home initiatives across the airline, hospitality and cruise industry verticals. Examples include Netflix’s recent partnerships with Virgin America, Aeromexico, Qantas, and Virgin Australia, which allow members to stream the entire Netflix service at 35,000 feet in the sky for no added cost.

Previously, Mr. Wang worked on Wall Street for 16 years, where he was an award winning equity research analyst specializing in the Internet & Media sectors. During his career he worked at numerous bulge bracket investment banks including Citigroup, JPMorgan, Bear Stearns, and, most recently, Credit Suisse, where he was Managing Director and Head of US Media & Internet Equity Research.

APEX Awards

The APEX Awards recognize specific achievements that are successfully implemented in the past year (defined this year as July 2016 – June 2017). The achievements should not be just a general improvement or a modification upon an already existing program – they must be innovative and brand new.

Best Video Curation

This new APEX Award is to award airlines and/or their vendor partners who curate a great selection of video programming within the budget provided. In other words, it’s not how much content, it’s the careful assortment of content which is noteworthy.

View winner’s website at

Best Original Audio

This new APEX Award was created to award airlines and/or their vendor partners for creating an outstanding audio station or audio collection.

View winner’s website at

Best Original Video

This new APEX Award was created to award airlines and/or their vendor partners for creating a new video – inflight safety video, airline promo video, etc.

View winner’s website at

Best Cabin Innovation

This new APEX Award was created to award airlines and/or their vendor partners’ innovation in creating a thoughtful new cabin environment either in a new delivery or retrofitted aircraft, as well as a new class of service, i.e. economy, business, first.

View winner’s website at

Best Passenger Comfort Innovation

This new APEX Award was created to award airlines and/or their vendor partners’ innovation in the world of passenger comfort, including seats, design, lighting, temperature control, air quality and more.

View winner’s website at

Best Personalization Innovation

This new APEX Award was created to award airlines and/or their vendor partners who have created a personalized passenger experience, including a service application, personalized IFE, catering experience, etc.

View winner’s website at

Best Inflight Entertainment Innovation

This new APEX Award was created to award airlines and/or their vendor partners who have created a new inflight innovation that is elevating the passenger experience via GUI design, features/applications, streaming, hardware, seat integration, etc.

View winner’s website at

Best Inflight Connectivity Innovation

This new APEX Award was created to award airlines and/or their vendor partners who have created a new inflight innovation including interactive connectivity onboard, unique WiFi features/offerings, etc.

View winner’s website at