EXPO Schedule


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Sunday 24 September 2017

15:00 – 18:30

APEX Registration
Long Beach Convention Center (LBCC) Room 104 Pre-Function
Online registration sponsored by: Airbus

17:30 – 19:00

APEX Welcome Reception
Join us for appetizers and drinks to kick off the EXPO. Say hello to your old friends, connect with colleagues and make some new contacts. You have the rest of the night on your own to continue your conversations and enjoy Long Beach.
Hyatt Regency Long Beach Pool Deck


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Monday 25 September 2017

07:30 – 18:00

APEX Registration
LBCC Room 104 Pre-Function
Online registration sponsored by: Airbus

07:45 – 08:45

Continental Breakfast
LBCC Grand Ballroom Foyer

08:45 – 12:00

General Educational Sessions
The Education Day kicks off with keynote addresses focusing on the passenger experience from a range of aviation and technology executives all working to improve the industry and experience.
Opening video sponsored by: Global Eagle
LBCC Grand Ballroom

12:00 – 14:00

Lunch
LBCC Promenade Plaza

14:00 – 17:00

Breakout Educational Sessions
Afternoon sessions are divided into specific tracks enabling attendees to learn more about a certain area of interest.
LBCC Rooms 201, 202, 203, 204

17:45 – 19:15

APEX Awards Ceremony
The industry's best-of-the-best are awarded at this evening awards ceremony. The APEX Awards recognize the best airlines and vendor partners in passenger experience, from ticket purchase to final arrival, and were selected by industry peers and experts. This red carpet event will include cocktails and light appetizers. The ceremony will be emceed by The Points Guy, Brian Kelly. Awards Ceremony sponsored by Phitek.
LBCC Grand Ballroom


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Tuesday 26 September 2017

07:30 – 18:00

APEX Registration
LBCC Room 104 Pre-Function
Online registration sponsored by: Airbus

07:30 – 08:45

Airline Breakfast
Hyatt Regency Long Beach Shoreline AB

09:00 – 18:00

EXPO
LBCC Halls B,C


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Wednesday 27 September 2017

08:00 - 09:00

APEX Annual General Meeting
The Annual General Meeting (AGM) is held each year at the EXPO for the purpose of receiving the annual reports from officers, directors and committees, and for the transaction of other association business. Meet the new Board of Directors, voted on by members online prior to the EXPO. All APEX members are strongly encouraged to attend and participate in the highly interactive discussion about the future of the industry and the organization.
2018 EXPO preview video sponsored by: Skyline IFE, Ltd.
LBCC Room 201

08:00 – 18:00

APEX Registration
LBCC Room 104 Pre-Function
Online registration sponsored by: Airbus

09:00 – 18:00

EXPO
LBCC Halls B,C

19:30 – 22:30

APEX Networking Event
After building relationships and strengthening partnerships on the EXPO floor, meet your industry colleagues for a night of networking. This year's theme is 1920s. Dressing up in 1920s attire is encouraged, so don’t forget to pack accordingly for your trip to Long Beach! Buses depart at 7:00 pm from the Hyatt Regency.
Sponsored by: SmartSky Networks
Ebell Mansion
(Ebell Club of Long Beach) 
290 Cerritos Ave, Long Beach, CA 90802


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Thursday 28 September 2017

08:00 – 15:00

APEX Registration
LBCC Room 104 Pre-Function
Online registration sponsored by: Airbus

09:00 – 17:00

EXPO
LBCC Halls B,C

* Subject to change

Educational Sessions


07:45 - 8:45

Networking Breakfast

08:45 – 09:00

WELCOME & INTRODUCTION

Welcome to Long Beach and the 2017 EXPO! Get a brief update from APEX leadership on association activity and what's in store for the largest, most comprehensive EXPO yet.

Ben Thompson
Presenter, BBC Business Live
WELCOME & INTRODUCTION
Joe Leader
Chief Executive Officer, APEX
WELCOME & INTRODUCTION
Brian Richardson
President, APEX; American Airlines

09:00 – 09:30

SIMPLY MINT TO BE: HOW JETBLUE SUCCEEDED WITH ITS REFRESHING TAKE ON PREMIUM TRAVEL

Robin Hayes, President and CEO of JetBlue, talks about the airline’s refreshing take on premium travel, Mint. Join Robin as he explains why Mint came into being and describes how elements of the customer experience have led to its incredible success.

Robin Hayes
President & CEO, JetBlue

09:30 – 10:00

CONQUERING THE HARD & THE SOFT: EMIRATES’ GLOBAL REPUTATION FOR EXCELLENCE

Seemingly ever evolving technology, increasingly discerning passengers and a robust regulatory environment has challenged airlines to consistently elevate their passenger experience. Airlines are growing their reputations for extraordinary focus on “the product”. “Being both soft and strong is a combination very few have mastered.” In this interactive session, Emirates’ President Sir Tim Clark will share his expertise surrounding product development and offer insights on how the Middle Eastern values of hospitality, generosity and service to guests are at the core of their product offering worldwide.

Sir Tim Clark
President, Emirates

10:00 – 10:30

SEAMLESS ACCESS TO CONTENT: CONVERGENCE OF ON-GROUND & IN-THE-AIR EXPERIENCES

It is no surprise that passengers want their inflight experience to mirror that on the ground. The popularity of Netflix’s streaming service and its original content also come as no surprise. Spencer Wang, Vice President at Netflix, will explain how airlines can offer their passengers an equally enjoyable and seamless experience taking rights, coverage, bandwidth, cost, technology and demographic variances all into consideration.

Spencer Wang
Vice President, Finance & Investor Relations, Netflix

10:30 – 11:00

Networking Break

Sponsored by: Encore Inflight Limited

Encore Logo

11:00 – 11:30

BUILDING A BRAND: INSIGHTS ON LEVERAGING PRODUCT DEVELOPMENT & SOCIAL CHANNELS

Building a reputable brand requires strong marketing and communications, thorough research and focus on the consumer, a skilled and creative team, and an environment that facilitates all of this. Marketing campaigns and product launches like United’s recent Polaris business class raises awareness, excitement and portrays innovation. Social media certainly comes with its own benefits and challenges. Explore how social engagement and appearances can instill the brand and reputation you wish to portray.

Mark Krolick
Vice President, Marketing, United Airlines

11:30 – 12:00

THE ART OF THE POSSIBLE: HOW oneworld IS ADDING MORE VALUE FOR MEMBER AIRLINES AND CUSTOMERS

When the oneworld alliance was born 18 years ago, its founding members made smooth and seamless travel all around the world possible by connecting their networks with a single global customer proposition. Since then, the airline industry and the marketplace have changed fundamentally. oneworld VP Dennis Tierney will outline how the alliance is grasping the art of the possible by making the most of those changes to enable its carriers to generate more value for themselves and their customers.

Dennis Tierney
Vice President - Membership and Customer Experience, oneworld

12:00 – 14:00

Networking Lunch

14:00 – 17:00

Breakout Sessions

Afternoon sessions are divided into specific tracks enabling attendees to learn more about a certain area of interest. The tracks are:
A. TECHNOLOGY - Room 201
B. CONTENT - Room 202
C. PAXEX - Room 203
D. CATERING & SERVICES* - Room 204

Track D is organized by IFSA and will take place 13:10 - 16:10. APEX members are welcome!

13:10 – 14:00

CATERING & SERVICES TRACK | Who Wants to be Master of Regulatory Compliance?

This expert panel discussion will cover topics ranging from preclearance, labeling, food safety, as well as current and upcoming EU regulations effecting the airline industry.
• Dean Davidson – IFSA Food Safety Consultant; retired FDA Interstate Commerce
• Amber Drown – Agriculture Operations Manager, Preclearance Field Office, Customs Border Protection, U.S. Department of Homeland Security
• Bruce Kummer – Interstate Travel Program Manager, FDA
• Ed Matovcik – President, Intervine
• Jessica O’Connell – Special Counsel, Covington & Burling LLP
• Dr. James Simms – PPQ Agriculture Quarantine Inspection veterinarian
• Robin Swenson Moore – Delta Charter Catering Manager, Delta Air Lines

14:00 – 14:50

TECHNOLOGY TRACK | A1 - Technology’s Role in a Unified Digital Experience

Explore how investments in digital platforms can improve experiences for travellers and for business for involved partners. Learn how these carriers have overhaul procedures and systems to create synergy across their platforms to offer updates and access to information to passengers from selection to baggage claim. Observations and trends caused by digital disruptions will be highlighted and solutions will be considered.
Moderated by: Joe Leader – CEO, APEX/IFSA
Panelists:
• Jamal Al Awadhi – Head of Guest Experience Commercial, Etihad Airways
• Rossen Dimitrov – Chief Guest Experience Officer, WestJet
• Dante Dionne – Senior IT Manager, Korean Air
• Jan-Peter Gaense – Director of Project & Certification, Lufthansa Systems
• Travis Gelbrich – Managing Director, Guest Experience & Design, Alaska Airlines
• Pablo Gómez Gallardo Maass – Vice President, E-Commerce, Aeroméxico
• Juha Järvinen – Chief Commercial Officer, Finnair

14:00 – 14:50

CONTENT TRACK | B1 - Airline Advertising & Sponsorship Ancillary Revenue: How to Monetize the Passenger Journey

Explore how various paid advertising campaigns sold by IFE media sales experts to major advertising brands created value for passengers and brought ancillary advertising revenue to airlines by using their digital and out-of-home media channels. Speakers will outline the campaigns’ success and value as well as how these revenue experiences can be leveraged across the entire IFEC and ambient media airline platforms.
Moderated by:
• Kim Creaven – VP Advertising & Sponsorships, Global Eagle
• Mary Rae Esposito – Media Sales Director, Spafax
Panelists:
• Charles Ogilvie – Head of Innovation, JWT
• Kara Rich – Senior Director, Americas, Buzz Products
• David Weinfeld – Publisher Development, Vistar Media

14:00 – 14:50

PAXEX TRACK | C1 - Aircraft Interiors to Maximize Airline Profits

Leading aircraft interior manufacturers and airlines share new techniques used to maximize profits from every aircraft in the fleet. The session will focus upon lessons pointing towards future technologies to further enhance revenue per available seat mile.
Moderated by: Maryann Simson – Director, APEX Media
Panelists:
• Caroline Jatob – Director of Research and Development, Air Austral
• Stefan List – Head of Product Marketing Cabin Programme, Airbus
• Rachelle Ornan – Regional Director, Experience & Design Research Strategy, The Boeing Company
• Brian Richardson – Director, Aircraft Interiors, IFEC, American Airlines

14:00 – 14:50

CATERING & SERVICES TRACK | Give Yourself Permission to Make a Hard Decision

We make decisions and choices all day - everyday, but some bear more weight and responsibility than others and are stressful for us to make. In this talk executive life coach Priya Rana Kapoor will share some of the research on decision-making and explore some techniques to help you make better and easier decisions for you and your life. These concepts can be used both professionally and personally. Decisions and choices don’t have to be anxiety-inducing, and this session will take the sting out of it all.
• Priya Kapoor – Speaker, Author, Life Coach

14:50 – 15:05

Networking Break

Sponsored by: Encore Inflight Limited

Encore Logo

15:05 – 15:55

TECHNOLOGY TRACK | A2 - Future Connectivity & Deployment Roadmaps 2.0

This highly interactive session will feature leading connectivity providers on their future plans, 3-5 years, for third generation connectivity. Suppliers will present their future outlook outlining projected speed, bandwidth and planned launch date. Providers will also discuss specific areas of interest such as unified reporting and portability in IFE products.
Moderated by: Joe Leader – CEO, APEX/IFSA
Panelists:
• Jags Burhm – Senior Vice President, Aero Global Mobility, Eutelsat
• Anand Chari – CTO, Gogo
• David Coiley – VP, Aviation, Inmarsat
• William Huot-Marchand – Vice President, Global Sales, Thales InFlyt Experience
• Greg Montevideo – Senior Director, Connectivity Operations, Panasonic Avionics Corporation
• Per Norén – Senior Vice President Aviation, Global Eagle
• Meherwan Polad – Sr Director Business Development, ViaSat
• Ryan Stone – President, SmartSky Networks

15:05 – 15:55

CONTENT TRACK | B2 - Creating In-Flight Entertainment ROI for Airline Profits

The renaissance of in-flight entertainment has accelerated with more airlines than ever turning to in-flight entertainment options. Studios will share the importance of leveraging early window content that maximize passenger engagement. Airlines will share why they are investing more heavily than ever in engaging in-flight entertainment to drive passenger engagement to maximize their return on investment.
Moderated by: Walé Adepoju – Executive Vice President of Media and Content, Global Eagle
Panelists:
• Max Coppin – Partner Development Manager, Google
• Babar Rahman – Head of In-Flight Entertainment/Connectivity, Global Sponsorships and CSR, Qatar Airways
• Anton Vidgen – Creative Director, Air Canada
• Andrea Whyte – Director of Commercial Content Strategy, Spafax

15:05 – 15:55

PAXEX TRACK | C2 - Customer Experience Strategies & Insights

Global airlines are met with a challenge to offer an experience that will satisfy a diverse group of passengers all with different demographic backgrounds, varied levels of affinity and comfort with technology, reasons for traveling, demeanor and more. Join executives as they outline their strategies for defining their passenger experience under their own brand but also in line with partners.
Presented by:
• Pablo Gómez Gallardo Maass – Vice President, E-Commerce, Aeroméxico
• Maryann Simson – Director, APEX Media

15:05 – 15:55

CATERING & SERVICES TRACK | Airline Q&A – An Intro into the Industry

Attend an informal Q&A session with key airline representatives about inflight catering. This is a session designed for new IFSA members to gain an insight into the industry. Take advantage of an opportunity to ask questions about the general process of selecting & sourcing products used in the airline food & beverage industry. Gain insight on the best ways to present your products, tailor them to airline needs & understand production requirements for different markets.
Moderated by:
• Angie Dahman – Sales Manager, Bunzl Distribution
• Rick Lundstrom – Editor, PAX International
Panelists:
• Rossen Dimitrov – Chief Guest Experience Officer, WestJet
• Guido Gavars – Director - Onboard Services Procurement, United Airlines
• Paula Jansen – Sr. Manager - Catering, Hawaiian Airlines

15:55 – 16:10

Networking Break

Sponsored by: Encore Inflight Limited

Encore Logo

16:10 – 17:00

TECHNOLOGY TRACK | A3 - APEX Defining the Future with Connectivity Providers, Airlines, and Aircraft Manufacturers

After the connectivity and roadmap sessions, the panelists will discuss the processes for validating new connectivity solutions, the industry’s aspirations for connectivity portability and visions for how connectivity efficiency gains will further offset costs. In an interactive back-and-forth, APEX will work with airlines in the audience alongside aircraft manufacturers and connectivity providers on stage defining priorities for APEX TECH at LAX, 23-24 January 2018.
Moderated by: Joe Leader – CEO, APEX/IFSA
Panelists:
• Jags Burhm – Senior Vice President, Aero Global Mobility, Eutelsat
• Anand Chari – CTO, Gogo
• David Coiley – VP, Aviation, Inmarsat
• John Craig – Chief Engineer, Cabin & Network Systems, The Boeing Company
• William Huot-Marchand – Vice President, Global Sales, Thales InFlyt Experience
• Greg Montevideo – Senior Director, Connectivity Operations, Panasonic Avionics Corporation
• Mike Pigott – VP Connectivity Products and Solutions, Global Eagle
• Meherwan Polad – Sr Director Business Development, ViaSat
• Stephan Schulte – Manager Strategy & Business Development, Lufthansa Group
• Ryan Stone – President, SmartSky Networks

16:10 – 17:00

CONTENT TRACK | B3 - Content Delivery Ecosystem

Today, IFE no longer stands on its own as an isolated niche market, but is joining a broad content delivery ecosystem that integrates all content markets around common standards, specifications and workflows. This session will offer an overview of approved APEX tech standards, their impact on the content community, and their practical uses in the aviation industry. This now truly is the Third Generation of IFE content delivery, and IFE stands at the threshold of the Cloud. It is essential that airlines, vendors and suppliers understand the significant implications of this new paradigm.
Presented by:
• Michael Childers – Technology Committee Chair & Board Member, APEX; Lufthansa Systems
• Bryan Rusenko – Technical Director, APEX

16:10 – 17:00

PAXEX TRACK | C3 - How Global Airline Brands Delight Customers & Inspire Employees

Gain in-depth insights into brand execution at the executive, operational and customer level. Learn practical ways to utilize the “6X methodology” of airline eXpectation, eXperience, eXpression, eXtrenalities, eXecution, and X-factor.
Moderated by: Shashank Nigam – CEO, Simpliflying
Panelists:
• Rossen Dimitrov – Chief Guest Experience Officer, WestJet
• Juha Järvinen – Chief Commercial Officer, Finnair

Meet the Speakers


Sir Timothy Clark, KBE

Mr Clark has been in the civil aviation business for his whole professional career, having joined British Caledonian in 1972.

In 1975, he moved to Gulf Air in Bahrain and subsequently in 1985 to Dubai where he became a member of the founding team of Emirates as Head of Airline Planning.

In 2003, he became President of Emirates Airline, one of the world’s fastest growing airlines, which currently serves more than 150 destinations in 83 countries with a fleet of 256 wide-bodied aircraft. The airline has an aircraft order book of over 220 units valued at more than US $100 billion at list prices. Emirates operates the world’s largest fleet of A380s, and also the world’s largest Boeing 777 fleet.

Mr Clark is Chairman of the Emirates Airline Foundation, which he was instrumental in founding. The Foundation strives to improve the welfare of disadvantaged children of the world.

He holds a degree in Economics from London University and is a Fellow of the Royal Aeronautical Society. He also holds an honorary doctorate from the University of Middlesex, and an honorary degree from the Newcastle Business School at Northumbria University.

In the 2014 Queen’s New Year’s Honours list, Mr Clark was invested as a Knight of the Most Excellent Order of the British Empire (KBE) for services to British prosperity and to the aviation industry.

In November 2009, he was conferred an “Officier de la Legion d’Honneur” by the French government for services to transport and aviation, and he holds the 2009 Gold Award from the Royal Aeronautical Society for his contribution to civil aerospace. At the 2011 Airline Business and Flightglobal Achievement Awards, he was recognised as “Leader of the year”, and in 2013, he received the Center for Aviation (CAPA) Legends award and was inducted into the CAPA Hall of Fame.

Robin Hayes

Robin Hayes is President & Chief Executive Officer of JetBlue Airways, New York’s Hometown Airline™ and one of the world’s most acclaimed airlines.

He joined JetBlue in 2008 and served as the company’s Executive Vice President and Chief Commercial Officer until becoming President of the airline in January 2014. In February, 2015 he was appointed as JetBlue’s third Chief Executive Officer.

Prior to joining JetBlue, Robin was British Airways Executive Vice President for The Americas. Over the span of a wide-ranging 19-year career with British airways, he also served as Area General Manager for Europe, Latin America and the Caribbean.

He serves on the board of governors of the International Air Transport Association (IATA) and the Wings Club as well as the board of directors for British American Business and Make-A-Wish Connecticut.

Robin is a graduate in Electrical and Electronic Engineering from the University of Bath in the United Kingdom. He received a BSc and Master’s in Engineering from the university.

Brian Kelly

Brian Kelly is the founder and CEO of The Points Guy (TPG), the digital platform renowned worldwide for all points, miles and travel related tips. Kelly launched TPG in 2010 during his time as a Wall Street road warrior, where he developed his keen sense for maximizing travel experiences while minimizing spending. Since then, the company has grown into a powerhouse travel and lifestyle media platform with a team of distinguished editors and freelancers spanning the globe. With Kelly at the helm, TPG’s audience has doubled every year since the launch, expanding its editorial content to include flight and hotel reviews, curated travel guides, immersive video reviews as well as global event activations. Today, TPG has a dedicated fan base, receiving 4.2 million unique monthly visitors and more than 2.1 million followers on social media.

Through Kelly’s vision of using travel as a force for good, TPG expanded into philanthropic efforts with its nonprofit arm, Points for Peace (PFP). The organization connects people to social impact through a shared love of travel, partnering with like-minded philanthropic organizations that bring positive change to groups, communities and individuals around the world.

Brian Kelly will host the 2017 APEX Awards Ceremony.

Mark Krolick

Mark Krolick is vice president of marketing at United Airlines. In this role, Mark leads all consumer marketing activities including advertising and brand management, direct marketing, product research and development and communications for United’s MileagePlus loyalty program. Mark has developed a strong marketing program with an analytical foundation and a focus on customer experience.

Prior to this position, Mark served as managing director of marketing and product development. He joined United in 2009 as managing director in the MileagePlus department. Before joining United, Mark spent eight years at Delta Air Lines, where he was managing director of marketing communications, overseeing direct marketing, customer relationship marketing, route planning and revenue management. He has also worked as a database marketing consultant for the affinity group services division of Marsh & McLennan.

Mark received his Bachelor of Science degree in Management Science and Information Systems from Penn State University, and his MBA in Finance from Temple University. He is married and has three children.

Spencer Wang

Mr. Wang is Vice President, Finance & Investor Relations at Netflix, Inc., where he has two roles. As part of the Finance team, Spencer leads Netflix’s relationship with equity and debt investors and assists in capital structure optimization and capital raising. In his business development function, Mr. Wang spearheads Netflix’s global out-of-home initiatives across the airline, hospitality and cruise industry verticals. Examples include Netflix’s recent partnerships with Virgin America, Aeromexico, Qantas, and Virgin Australia, which allow members to stream the entire Netflix service at 35,000 feet in the sky for no added cost.

Previously, Mr. Wang worked on Wall Street for 16 years, where he was an award winning equity research analyst specializing in the Internet & Media sectors. During his career he worked at numerous bulge bracket investment banks including Citigroup, JPMorgan, Bear Stearns, and, most recently, Credit Suisse, where he was Managing Director and Head of US Media & Internet Equity Research.

Ben Thompson

Ben Thompson is the presenter of BBC Business Live, broadcast globally on BBC World News and across the UK on the BBC News Channel.

The daily, half-hour show brings an international perspective on the big business news stories of the day, including a look back at what happened overnight in Asia and a full briefing on the trading day ahead in Europe and the US.

Ben also presents the business news on BBC Breakfast every Friday on BBC One, the BBC’s flagship television channel in the UK.

Before taking up this latest role Ben was the BBC’s North America Business Correspondent, based in New York and Middle East Business Correspondent, based in Dubai.

Ben has reported from all over the world for the BBC covering stories in Asia, the Middle East, Europe and America. It’s a job that’s seen him interview world leaders, company bosses and a few showbiz names along the way.

When not at work, Ben enjoys traveling, photography, music and theatre.

APEX Awards

The APEX Awards recognize specific achievements that are successfully implemented in the past year (defined this year as July 2016 – June 2017). The achievements should not be just a general improvement or a modification upon an already existing program – they must be innovative and brand new.


Best Video Curation

This new APEX Award is to award airlines and/or their vendor partners who curate a great selection of video programming within the budget provided. In other words, it’s not how much content, it’s the careful assortment of content which is noteworthy.

View 2016 winner’s website at
www.aircanada.com

Best Original Audio

This new APEX Award was created to award airlines and/or their vendor partners for creating an outstanding audio station or audio collection.

View 2016 winner’s website at
www.americanairlines.com

Best Original Video

This new APEX Award was created to award airlines and/or their vendor partners for creating a new video – inflight safety video, airline promo video, etc.

View 2016 winner’s website at
www.etihad.com

Best Cabin Innovation

This new APEX Award was created to award airlines and/or their vendor partners’ innovation in creating a thoughtful new cabin environment either in a new delivery or retrofitted aircraft, as well as a new class of service, i.e. economy, business, first.

View 2016 winner’s website at
www.stgaerospace.com

Best Passenger Comfort Innovation

This new APEX Award was created to award airlines and/or their vendor partners’ innovation in the world of passenger comfort, including seats, design, lighting, temperature control, air quality and more.

View 2016 winner’s website at
www.singaporeair.com

Best Personalization Innovation

This new APEX Award was created to award airlines and/or their vendor partners who have created a personalized passenger experience, including a service application, personalized IFE, catering experience, etc.

View 2016 winner’s website at
www.airnewzealand.com

Best Inflight Entertainment Innovation

This new APEX Award was created to award airlines and/or their vendor partners who have created a new inflight innovation that is elevating the passenger experience via GUI design, features/applications, streaming, hardware, seat integration, etc.

View 2016 winner’s website at
www.airnewzealand.com

Best Inflight Connectivity Innovation

This new APEX Award was created to award airlines and/or their vendor partners who have created a new inflight innovation including interactive connectivity onboard, unique WiFi features/offerings, etc.

View 2016 winner’s website at
www.reaktor.com