EXPO Schedule

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Sunday 23 September 2018

15:00 – 18:30

APEX Registration

17:30 – 19:00

APEX Welcome Reception
APEX Welcome Reception at the Outdoor Pavilion of the Westin Boston Waterfront Hotel.
Join us for appetizers and drinks to kick off the EXPO. Say hello to your old friends, connect with colleagues and make some new contacts. You have the rest of the night on your own to continue your conversations and enjoy Boston.

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Monday 24 September 2018

07:30 – 18:00

APEX Registration

08:45 – 12:00

General Educational Sessions
The Education Day kicks off with keynote addresses focusing on the passenger experience from a range of aviation and technology executives all working to improve the industry and experience. Located at Boston Convention and Exhibition Center (BCEC), Ballroom, Level 3

12:00 – 14:00


14:00 – 17:00

Breakout Educational Sessions
Afternoon sessions are divided into specific tracks enabling attendees to learn more about a certain area of interest. Located at Boston Convention and Exhibition Center (BCEC), Rooms 252-253, Level 2

17:45 – 19:15

APEX Awards Ceremony
The industry's best-of-the-best are awarded at this evening awards ceremony. The APEX Awards recognize the best airlines and vendor partners in passenger experience, from ticket purchase to final arrival, and were selected by industry peers and experts. This red carpet event will include cocktails and light appetizers.

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Tuesday 25 September 2018

07:30 – 18:00

APEX Registration

07:30 – 08:45

Airline Breakfast

09:00 – 18:00


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Wednesday 26 September 2018

08:00 - 09:00

APEX Annual General Meeting
The Annual General Meeting (AGM) is held each year at the EXPO for the purpose of receiving the annual reports from officers, directors and committees, and for the transaction of other association business. Meet the new Board of Directors, voted on by members online prior to the EXPO. All APEX members are strongly encouraged to attend and participate in the highly interactive discussion about the future of the industry and the organization.

08:00 – 18:00

APEX Registration

09:00 – 18:00


19:30 – 22:30

APEX Networking Event
After building relationships and strengthening partnerships on the EXPO floor, meet your industry colleagues for a night of networking. Located at The Headhouse Concourse at the Seaport World Trade Center.

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Thursday 27 September 2018

08:00 – 15:00

APEX Registration

09:00 – 17:00


* Subject to change

Educational Sessions

07:45 – 08:45              Breakfast

08:45 – 09:00              Welcome & Introduction

09:00 – 09:30              KEYNOTE ADDRESS: Doug Parker, Chairman & Chief Executive Officer, American Airlines

09:30 – 10:00              KEYNOTE ADDRESS: Stephen Kavanagh, Chief Executive Officer & Executive Director, Aer Lingus

10:00 – 10:30              KEYNOTE ADDRESS: Andrés Conesa, Chief Executive Officer, Aeroméxico

10:30 – 11:00              Networking Break

11:00 – 11:30              KEYNOTE ADDRESS:  Claudia Sender, CEO, LATAM Airlines Brasil; Vice President of Customers, LATAM Airlines Group       

11:30 – 12:00              KEYNOTE ADDRESS: Calin Rovinescu, President & Chief Executive Officer, Air Canada 

12:00 – 1:30                Networking Lunch

1:30 – 4:15                  Breakout Sessions

    Take a look at world-class entertainment options featuring the latest movies, TV shows, hottest games, handy apps and more. Explore ways to take progress relationships with airlines, CSPs and content providers. Take an in depth look at programming for the global audience taking various factors into consideration including passenger demand, BYOD, streaming, licensing, demographics and more.
    Evaluate technologies that play a crucial role in bettering the passenger experience, not only for passengers but also for airlines and the multiple vendors involved in creating this experience. In the rapidly changing aviation market, how can investments and technologies last for the long haul? Technical experts will review and discuss special projects of the APEX Technology Committee including specifications and standards for the airline industry focused upon applying new technologies to the passenger experience.
    Airlines and their partners are able to engage with passengers at many stages along their journey. What are some ways that the industry uses these touchpoints as opportunities to enhance experiences and generate loyalty? Assess the multiple ways organizations are using predictive analysis, passenger feedback, demographic and economic growth figures, and travel trends to improve the passenger experience.
    Identifying passenger preferences and providing a personalized offering is key to customer satisfaction. Today’s savvy travellers not only consider taste and quality, but also environmental impact, physiological benefit and often locality that drive unique experiences. Airlines, caterers and suppliers collate offerings to provide such experiences while also minimizing waste, achieving ancillary revenue and adhering to regulations from a range of global governing bodies. Explore ways to address these requests and requirements.

5:45 – 7:15                  APEX Awards

5:30 – 7:00                  IFSA Awards              

Meet the Speakers

Doug Parker

 Chairman & Chief Executive Officer, American Airlines

Doug Parker was named Chairman and Chief Executive Officer in 2013. He oversees American Airlines Group and American Airlines, its principal subsidiary company.

Previously, Parker was chairman and CEO of US Airways. Before the merger of US Airways and America West Airlines in 2005, he was chairman, president and chief executive officer of America West. Parker became the CEO at America West just 10 days before Sept. 11, 2001, and led the carrier through the crisis.

Under Parker’s leadership, US Airways achieved record revenue growth, operational performance and profit margins that outpaced most industry peers. Parker has been a vocal proponent of airline industry consolidation, which provides a more stable and competitive industry for employees, customers, communities and stockholders

Parker’s experience prior to joining America West in 1995 includes four years with Northwest Airlines as vice president, assistant treasurer and vice president of Financial Planning and Analysis. From 1986 to 1991, he held a number of financial management positions with American.

Parker received a Bachelor of Arts degree in economics from Albion College in 1984 and a Master of Business Administration degree from Vanderbilt University in 1986.

Calin Rovinescu

 President & Chief Executive Officer, Air Canada

Calin Rovinescu has served as President and Chief Executive Officer of Air Canada since April 1, 2009. Mr. Rovinescu was the Executive Vice President, Corporate Development & Strategy of Air Canada from 2000 to 2004, and also held the position of Chief Restructuring Officer during the airline’s 2003-2004 restructuring. From 2004 to 2009, Mr. Rovinescu was a Co-founder and Principal of Genuity Capital Markets, an independent investment bank. Prior to 2000, he was the Managing Partner of the law firm Stikeman Elliott in Montréal, where he practiced corporate law for over 20 years and was a member of the firm’s Partnership Board and Executive Committee.

Mr. Rovinescu was Chair of the Star Alliance Chief Executive Board from 2012 to 2016 and Chair of the International Air Transport Association in 2014-2015. He is also a Member of the Board of Directors of BCE Inc. and Bell Canada, and of the Business Council of Canada.

Mr. Rovinescu holds Bachelor of law degrees from the Université de Montréal and the University of Ottawa, and has been awarded six Honorary Doctorates from universities in Canada, Europe and the United States. Mr. Rovinescu was named the 14th Chancellor of the University of Ottawa in November 2015. In 2016, Mr. Rovinescu was recognized as Canada’s Outstanding CEO of the Year.

Claudia Sender

 Vice-president of Customers LATAM Airlines Group

Claudia Sender is vice-president of Customers LATAM Airlines Group and CEO LATAM Brasil. She leads marketing, services, customer experience and digital areas in all the countries where LATAM Airlines Group operates, besides being responsible for the Holding business in Brazil.

Mrs. Sender joined the company in December 2011, as Commercial and Marketing Vice-President TAM Airlines. After June 2012, with the conclusion of TAM-LAN combination and the creation of LATAM Airlines Group, she became the head of Brazil Domestic Business Unit, and her functions were expanded in order to include TAM’s entire Customer Service structure. She became TAM Airlines’ CEO in May 2013.

The executive dedicated most of her career in consumer goods industry, focusing on Marketing and Strategic Planning. Mrs. Sender was Marketing Vice-President at Whirlpool Latin America and she also worked as a consultant for Bain & Company.

Mrs. Sender has a bachelor’s degree in Chemical Engineering from the Polytechnic School at the University of São Paulo (USP) and a MBA from Harvard Business School, in the United States.

Andres Conesa

Chief Executive Officer, Aeromexico

Andres Conesa was appointed as CEO of Grupo Aeromexico in 2005. He has been a member of the IATA Board of Governors since 2008 and was elected IATA’s Chairman during the 2015 term. He has served as Chairman of the Executive Committee of the Latin American and Caribbean Air Transport Association (ALTA) and the Mexican Directive Council of the National Chamber of Aviation (CANAERO).

Prior to these appointments, from 1990 through 2005 he held several senior positions in the Mexican government, including Chairman of CINTRA’s Board of Directors (the holding company of Aeromexico and Mexicana), Deputy Undersecretary of Public Credit with the Ministry of Finance. Mr. Conesa has also been member of the Boards of Directors of several public companies including the Mexican Stock Exchange from 2006 to 2007, Genomma Lab International from 2012 through 2015, Ienova 2013-2017 and since 2016 a member of the Board at Sempra, one of the most important energy companies in the US and currently listed on the NYSE.

Andres holds a PhD in Economics from the Massachusetts Institute of Technology (MIT) and a bachelor’s degree in Economics from the Autonomous Technological Institute of Mexico (ITAM).

Stephen Kavanagh

Chief Executive Officer & Executive Director, Aer Lingus

Stephen Kavanagh was appointed as Chief Executive Officer and executive director with effect from 1 March 2015. Prior to his appointment as Chief Executive Officer, Stephen had served as Chief Strategy & Planning Officer since early 2014 and before that Chief Commercial Officer from 2009. Stephen joined the Company in 1988; he undertook a number of analytical and management roles in fleet scheduling and business planning departments before being appointed Operations Planning Manager in 2003. He joined the senior management team in March 2006 as Planning Director and was appointed Corporate Planning Director in November 2007. He is a graduate of University College Dublin.

APEX Awards

The APEX Awards recognize specific achievements that are successfully implemented in the past year (defined this year as July 2017 – June 2018). The achievements should not be just a general improvement or a modification upon an already existing program – they must be innovative and brand new.

Best Video Curation

This new APEX Award is to award airlines and/or their vendor partners who curate a great selection of video programming within the budget provided. In other words, it’s not how much content, it’s the careful assortment of content which is noteworthy.

Best Original Audio

This new APEX Award was created to award airlines and/or their vendor partners for creating an outstanding audio station or audio collection.

Best Original Video

This new APEX Award was created to award airlines and/or their vendor partners for creating a new video – inflight safety video, airline promo video, etc.

Best Cabin Innovation

This new APEX Award was created to award airlines and/or their vendor partners’ innovation in creating a thoughtful new cabin environment either in a new delivery or retrofitted aircraft, as well as a new class of service, i.e. economy, business, first.

Best Passenger Comfort Innovation

This new APEX Award was created to award airlines and/or their vendor partners’ innovation in the world of passenger comfort, including seats, design, lighting, temperature control, air quality and more.

Best Personalization Innovation

This new APEX Award was created to award airlines and/or their vendor partners who have created a personalized passenger experience, including a service application, personalized IFE, catering experience, etc.

Best Inflight Entertainment Innovation

This new APEX Award was created to award airlines and/or their vendor partners who have created a new inflight innovation that is elevating the passenger experience via GUI design, features/applications, streaming, hardware, seat integration, etc.

Best Inflight Connectivity Innovation

This new APEX Award was created to award airlines and/or their vendor partners who have created a new inflight innovation including interactive connectivity onboard, unique WiFi features/offerings, etc.